A few years ago, I had a book on Amazon that was exploding with sales. I poured money into ads to ride the wave, and I knew an audiobook would send it even higher.
So I hired a narrator through ACX Royalty Share. That was my mistake.
She stalled. Delays, excuses, radio silence. I was bleeding money, watching the momentum slip through my fingers—all because she couldn’t get her act together. And then, right when the pressure was at its peak, she played the ultimate sympathy card: “My father died.”
Yeah. That old chestnut. Funny thing—I’ve now had three narrators tell me that exact same story. Either I’m cursed, or there’s a playbook for flakey narrators who run out of time and integrity.
As a result, I missed the entire promo window—weeks of prime earning potential gone. The audiobook finally came out and sold decently, but the damage was done. I estimate we both lost thousands. But at least I didn’t lie about a funeral to cover my incompetence.
If AI voice tech had been ready back then?
I wouldn’t have hesitated for a second. I’d have used a virtual voice in a heartbeat—and spared myself the drama, the delays, and the pathetic excuses.

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