Book Marketing Archives - George Saoulidis

Ads on social media — Two strategies for running ads

Ads on social media: two strategies—big bursts with large ad spends (with long tail sales) vs small daily budgets (~10% ad spend). Both work. Small ads are less stressful, let you run continuously for real stats, and add up annually.

By George Saoulidis, 6 daysApril 30, 2026 ago

AI Writing Lab

AI tools can help you go through this pitfall without spending 9 years to figure it out

This author is NOT talking about AI, just the publishing process. But AI tools can help you go through this pitfall without spending 9 years to figure it out. AI tools can help you do research, write to market, check tropes, research covers, and write faster than 1 book a year.

By George Saoulidis, 4 daysApril 28, 2026 ago